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Branding Tips and Tricks
How To Create A Branding Strategy Branding the single most important objective of marketing. The American Marketing Association describes a brand as the symbol, design, name, or combination that identifies a product, service or identity. If you think about your favorite drink, you probably instantly recall a specific brand name or image. The name or symbol you recall is the brand for that item. Branding requires a strategy to achieve. A good brand inspires confidence in the product, is easy to identify and understand, creates an emotional connection with your target audience, inspires loyalty and motivates your target audience to action, such as buying. Identify your audience or target market. Use an online survey tool to ask basic questions about your product, idea or service in order to identify who … Continue reading