As the Internet expands, providing more marketing opportunities for business, many companies have recognized the advantage of having a company blog. For any size business, WordPress offers an affordable opportunity to have a professional, interactive blog. WordPress makes it easy for you to communicate with consumers through the use of a variety of plugins designed to entice visitors to interact, resulting in website conversions.
Fast and easy installation, easy to use interface, and the “free” price tag make WordPress the obvious choice for small businesses. Numerous plugins are especially helpful for business, and the plugins are easy to download and simple to install.
The “Install Plugins” window is found in the WordPress dashboard. It makes it easy to do a fast plugin search and install. Take a look through the plugin directory. Choose from the most popular, the newest, or find a plugin by typing a keyword in the plugin search window. Find the plugins you want for your site, and install them all from this window. The following are some of the more popular plugins for business.
Popular Business Plugins
Redirection – The process of revising and rebuilding a website will inevitably create 404 errors. No business can afford to lose visitors who reach a 404 error telling them “this page no longer exists.” The Redirection plugin enables you to monitor the 404 errors, and set up 301 redirects sending your visitors to the correct page.
The impact of social media on business is significant. Most businesses have recognized the need of participating in the social media phenomenon as part of their marketing program. Many have created FaceBook, Linkedin, and Twitter accounts. Most of your website’s visitors also are FaceBook, Twitter, and other social media users. The ShareThis plugin provides your visitors an easy opportunity to pass your website along to their friends by clicking on one or more of the ShareThis buttons.
You have choices in button style, as well as two styles of widget.
The ShareThis plugin is a great marketing tool, and makes it very easy for your visitors to share your site with their family and friends.
This is a fantastic plugin. As your blog site grows, and you add a considerable amount of content, the calendar makes it easy for you to keep track of your current content, as well as proposed future content.
One of the great features of the editorial calendar is the drag and drop capability. The ability to drag and drop your articles into a different day helps to organize your blog and, keep content fresh and focused. You can plan articles well in advance, laying out the plan in the calendar for quick reference.
As businesses discover the marketing benefits a WordPress blog offers, they want to get on board with their own blog. WordPress plugins make it easy for businesses to develop a blog that builds loyalty by providing rich content for their visitors. New plugins are being developed regularly. Adding a WordPress blog to your business site will enrich your current site, and bring new customers to your business. That’s why business blogging makes financial sense.